LeanData Routing Datasheet

Revolutionize how leads are managed in Salesforce

As Sales and Marketing interact more frequently, there is an unprecedented level of friction within the B2B sales and marketing funnel. This friction is visible when leads are assigned to the wrong person or get lost in the system, resulting in a poor buying experience for the prospect. This also affects sales productivity and marketing ROI. LeanData Routing allows teams to build, monitor and optimize custom lead and contact distribution ows. It enables you to maximize the full potential of your Demand Generation and create great buying experiences for prospects.

Is Account-Based Marketing right for your organization?

With a lot of buzz comes confusion, so let’s start at the beginning — Is ABM right for you?


Creating The First Ever MarTech "Customer Experience" Stack

Article written by Sangram Vajre,
Co-Founder and CMO at Terminus
May 19, 2015


 

Connect Leads with Accounts for Accurate Account-Based Nurturing

It’s less about sheer speed of response to individual prospects, but more about nurturing, messaging, targeting, and selling into accounts and organizations.


Our customers are so innovative. See Who.

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Latest Blogs for Marketing
MQLs Are a Vanity Metric

How LeanData Stacks Up in the Marketing Technology World

“It’s fascinating because everybody loves these slides (of technology stacks at conferences),” Brinker said. “It’s awesome to see how an organization thinks about what tools they need and how they fit them together. All the rest of us learn an awful lot by looking at these examples.”
Marketing Attribution and Reporting via Multi-touch Attribution

The Fallacy of Inbound Versus Outbound

Ladies and gentlemen, welcome to the main event! The bout you’ve all be waiting for is about to begin. In the blue corner, we have that time-honored business strategy, Outbound Marketing! And in the red corner, there’s the up-and-comer, Inbound Marketing!
Account-Based Marketing

Business and the Fear of Missing Out

Let’s conduct a quick thought experiment. Envision two scenarios where you’re late for a flight. In the first case, you miss the plane by two hours. In the second, it’s only by two minutes. Which one would make you more upset?
Testimonials

We’re thrilled to be working with LeanData. They are changing our approach for quickly identifying the highest quality leads.

Nicole Sanders
Nicole SandersDirector of Demand Generation at ServiceMax

LeanData provides Holy Grail-like advances in efficiency and time-management for my SDRs. It has given several hours back each day to my SDRs by automating the previously time-consuming manual tasks of lead triage, research and transfer.

Lars Nilsson
Lars NilssonVP of Global Inside Sales at Cloudera

We’ve had an absolutely incredible experience with LeanData thus far. I am beyond impressed with the level of service and attention that we’ve received with our implementation.

Nani Jansen
Nani JansenSenior Manager, Marketing Operations at Demandbase

LeanData helps us by doing things with its Router and Converter products that I just haven’t seen other companies do.

Gabe Paley
Gabe PaleyManager, Demand Generation & Account-Based Marketing at InsightSquared