Build a Killer Sales Development Machine with Data
“Is this a lead I should be working?” It’s a common, frustrating question for Sales Development Reps. Think of the confusion that can occur in determining if a lead is net-new, part of an open opportunity or from an existing customer. It’s why Sales Development expert Trish Bertuzzi believes that a sales process must be built on a foundation of accurate data, or it will be doomed to failure. Join Bertuzzi, LeanData’s Christine Maxey and Avalara’s Kael Kelly as the explore: How accurate data can set up SDRs for success How you can identify tasks that can be automated How to best use data to drive account-based initiatives Don’t miss the chance to hear real-world examples of how businesses have improved productivity and shorten sales cycles by getting the most from their data.