Is Account-Based Marketing right for your organization?
With a lot of buzz comes confusion, so let’s start at the beginning — Is ABM right for you?
Creating The First Ever MarTech "Customer Experience" Stack
Article written by Sangram Vajre,
Co-Founder and CMO at Terminus
May 19, 2015
Connect Leads with Accounts for Accurate Account-Based Nurturing
It’s less about sheer speed of response to individual prospects, but more about nurturing, messaging, targeting, and selling into accounts and organizations.