ON-DEMAND WEBINAR Setting Up Program Channels for Success

The key to strong campaign reporting is the preparation work at the very start. And three Marketo champions have joined together on a webinar to explain how with the proper setup, it’s easy to create actionable reports that produce excellent insights into the success of your campaigns.

LeanData CMO Adam New-Waterson, EverString Director of Audience Marketing Jessica Cross and Marketing Rockstar Guides Founder Josh Hill share tips and their strategies in this deep-dive discussion about how to get the most out of your reporting.



Is Account-Based Marketing right for your organization?

With a lot of buzz comes confusion, so let’s start at the beginning — Is ABM right for you?


Creating The First Ever MarTech "Customer Experience" Stack

Article written by Sangram Vajre,
Co-Founder and CMO at Terminus
May 19, 2015


 

Connect Leads with Accounts for Accurate Account-Based Nurturing

It’s less about sheer speed of response to individual prospects, but more about nurturing, messaging, targeting, and selling into accounts and organizations.


Our customers are so innovative. See Who.

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Latest Blogs for Marketing
MQLs Are a Vanity Metric

How LeanData Stacks Up in the Marketing Technology World

“It’s fascinating because everybody loves these slides (of technology stacks at conferences),” Brinker said. “It’s awesome to see how an organization thinks about what tools they need and how they fit them together. All the rest of us learn an awful lot by looking at these examples.”
Marketing Attribution and Reporting via Multi-touch Attribution

The Fallacy of Inbound Versus Outbound

Ladies and gentlemen, welcome to the main event! The bout you’ve all be waiting for is about to begin. In the blue corner, we have that time-honored business strategy, Outbound Marketing! And in the red corner, there’s the up-and-comer, Inbound Marketing!
Account-Based Marketing

Business and the Fear of Missing Out

Let’s conduct a quick thought experiment. Envision two scenarios where you’re late for a flight. In the first case, you miss the plane by two hours. In the second, it’s only by two minutes. Which one would make you more upset?
Testimonials

We’re thrilled to be working with LeanData. They are changing our approach for quickly identifying the highest quality leads.

Nicole Sanders
Nicole SandersDirector of Demand Generation at ServiceMax

LeanData provides Holy Grail-like advances in efficiency and time-management for my SDRs. It has given several hours back each day to my SDRs by automating the previously time-consuming manual tasks of lead triage, research and transfer.

Lars Nilsson
Lars NilssonVP of Global Inside Sales at Cloudera

We’ve had an absolutely incredible experience with LeanData thus far. I am beyond impressed with the level of service and attention that we’ve received with our implementation.

Nani Jansen
Nani JansenSenior Manager, Marketing Operations at Demandbase

LeanData helps us by doing things with its Router and Converter products that I just haven’t seen other companies do.

Gabe Paley
Gabe PaleyManager, Demand Generation & Account-Based Marketing at InsightSquared