ON-DEMAND WEBINAR Prospecting - Balancing Personalization and Scale
Should you personalize your cold prospecting emails? And if so, how much should you personalize? How do you balance personalization with scale? What should you automate and what should you avoid?
This webinar will focus on combining custom research and clear buyer personas to create solid emails. You will learn:
- What is personalization in cold prospecting and why does it matter?
- How do you scale personalization to meet your audience’s needs?
- How does reporting and analytics improve results?
Adam New-Waterson, CMO with LeanData
Pouyan Salehi, CEO and Co-founder with PersistIQ
Heather R Morgan, CEO with Salesfolk
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