Sales Ops Playbook
The Rise of Sales Operations
Sales has always been the art of persuasion. It’s about convincing someone that your product or solution not only will make their life easier. It’s indispensable. That ability to sell is a rare talent. It’s why the best salespeople always have been heroes at their companies.
But every star needs a supporting cast. And there long have been people on sales teams who handled the administrative tasks that helped keep the sales engine running smoothly. They stayed in the background while the sales stars, well, shined.
Over the years, though, the business world has changed. The basic tools of sales evolved from Rolodexes to spreadsheets to CRM systems to today’s sophisticated, cloud-based CRMs. Yes, sales remains an art. But now it’s also becoming a science. And those humble admins who once labored in quiet obscurity? They are stepping out of the shadows with their mastery of data.
Welcome to the Sales Operations Era.