The State of Lead Management

What 527 B2B sales and marketing professionals told us about their lead management process

It’s obvious: to generate revenue, you need to focus on your leads. But our State of Lead Management Survey found that businesses struggle to give their precious leads the red carpet treatment.

In fact, more than 57 percent of respondents doubted whether their lead workflow created an ideal customer experience. And 80 percent were dissatisfied about their current lead routing.

There’s more where that came from. See what else 527 B2B sales and marketing professionals said about just how effective their companies’ lead management really is.

Our customers are so innovative. See Who.

apttus 400x200
Latest Blogs for Marketing
MQLs Are a Vanity Metric

How LeanData Stacks Up in the Marketing Technology World

“It’s fascinating because everybody loves these slides (of technology stacks at conferences),” Brinker said. “It’s awesome to see how an organization thinks about what tools they need and how they fit them together. All the rest of us learn an awful lot by looking at these examples.”
Marketing Attribution and Reporting via Multi-touch Attribution

The Fallacy of Inbound Versus Outbound

Ladies and gentlemen, welcome to the main event! The bout you’ve all be waiting for is about to begin. In the blue corner, we have that time-honored business strategy, Outbound Marketing! And in the red corner, there’s the up-and-comer, Inbound Marketing!
Account-Based Marketing

Business and the Fear of Missing Out

Let’s conduct a quick thought experiment. Envision two scenarios where you’re late for a flight. In the first case, you miss the plane by two hours. In the second, it’s only by two minutes. Which one would make you more upset?

We’re thrilled to be working with LeanData. They are changing our approach for quickly identifying the highest quality leads.

Nicole Sanders
Nicole SandersDirector of Demand Generation at ServiceMax

LeanData provides Holy Grail-like advances in efficiency and time-management for my SDRs. It has given several hours back each day to my SDRs by automating the previously time-consuming manual tasks of lead triage, research and transfer.

Lars Nilsson
Lars NilssonVP of Global Inside Sales at Cloudera

We’ve had an absolutely incredible experience with LeanData thus far. I am beyond impressed with the level of service and attention that we’ve received with our implementation.

Nani Jansen
Nani JansenSenior Manager, Marketing Operations at Demandbase

LeanData helps us by doing things with its Router and Converter products that I just haven’t seen other companies do.

Gabe Paley
Gabe PaleyManager, Demand Generation & Account-Based Marketing at InsightSquared