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Ten Steps to Launch ABM Today
According to research firm SiriusDecisions, 92 percent of companies recognize the value of ABM – describing it as either “extremely important” or “very important.”
But at the same time, SiriusDecisions found that only 20 percent of businesses had an ABM strategy in place for more than one year. If the majority of professionals understand the intrinsic worth of Account-Based Marketing, then why are so few companies taking advantage of an approach that will improve their bottom line?
The answer: Building an ABM strategy looks challenging.
But you can do this. You already have the tools. And you don’t have to try this alone. We are here to help with the know-how to get you started on your project. Follow the advice offered in this definitive, step-by-step guide, and before you know it your company will be seeing a more robust pipeline and growing revenue.
So, are you ready to begin?
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