Hear from sales and marketing expert Craig Rosenberg, cofounder and chief analyst at TOPO, about this game-changing new paradigm. And more importantly, steps you can take now to move your business to this model.
Revenue Operations is being hailed as the new mandate for B2B companies to accelerate growth. This fundamentally new go-to-market approach bridges the operational silos between sales, marketing and customer success. The long-awaited promised land? A truly integrated GTM which delivers a seamless customer experience across the entire revenue chain.
What are market drivers behind Revenue Ops – why now? What responsibilities will this new function span? How should you begin organizing your first revenue operations team? Join Craig Rosenberg to learn the answers to these questions and more.
Attendees will learn:
- The 6 core components of TOPO's Revenue Operations Framework
- The Framework for B2B CX (Customer Experience)
- Fundamentals of the new customer journey map
- The Revenue Ops horizontal data platform
- Revenue Ops success stories: how did they do it?
- The 8-step process to move from silos to Revenue Operations