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Meaningful Attribution Analytics for Both Sales and Marketing

Allocate credit for revenue and pipeline to campaigns based on the logic that makes sense for your company.

Marketing campaigns don't just focus on one channel anymore. These days, marketers design campaigns that engage customers across multiple touchpoints, so their brand remains consistent. But how do we know which channels and campaigns are working? You need marketing attribution that gives you actionable, strategic insights ... that's also trustworthy to both sales and marketing. Join Albert Li (Glint) and Lucas Lam (LeanData) as they explore multi-touch attribution and learn how Glint was able to solve their attribution challenges. They’ll also be answering Q&A live, so come ready with your questions.

 
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Speakers:

Albert Li

Sr. Sales & Marketing Operations Manager

Glint

Lucas Lam

Solutions Consultant

LeanData