Why Cleaning Your CRM Won't Work - New Revelations on Dirty Databases
- Craig Rosenberg, Co-Founder & Chief Analyst, TOPO Inc.
- Brett Rogers, Solutions Consultant, LeanData
Cleaning your database is a thankless and never-ending task. As a diligent ops person, you have standardized list uploads, run regular cleaning schedules, and educated Sales and Marketing about field management. However, you will never reach that 100% pristine state. Or wait a few months, and it's going to get dirty again.
Join TOPO's Craig Rosenberg and LeanData’s Brett Rogers as they explore:
- Why data stays dirty even after cleaning
- Developing processes for incoming data
- Using data to drive account-based initiatives
Don’t miss this chance to learn how to maneuver around your dirty database and start driving revenue.