ON-DEMAND WEBINAR Data Driven Account-Based Marketing Activates Revenue

92 percent of companies see value of #ABM, but only 20 percent are using it. — @SiriusDecisions

Well that sums it up! There's a lot of hype but very little understanding of what it takes to build an ABM strategy. Rockstar leaders from three completely different companies come together to share how data, content and advertising can help you launch your account-based marketing at scale.

Key takeaways:

  • Data is at the heart of any ABM strategy
  • Tools to identify role based contacts
  • Account setup brings sales and marketing together
  • How multi-channel advertising can drive revenue
  • Effects of ABM and what attendees need to do to start utilizing it tomorrow


  • Adam New-Waterson, CMO of LeanData
  • Henry Schuck, CEO of DiscoverOrg
  • Sangram Vajre, CMO of Terminus

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Is Account-Based Marketing right for your organization?

With a lot of buzz comes confusion, so let’s start at the beginning — Is ABM right for you?

Creating The First Ever MarTech "Customer Experience" Stack

Article written by Sangram Vajre,
Co-Founder and CMO at Terminus
May 19, 2015


Connect Leads with Accounts for Accurate Account-Based Nurturing

It’s less about sheer speed of response to individual prospects, but more about nurturing, messaging, targeting, and selling into accounts and organizations.

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